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In order for TikTok to process e-commerce events, you need to create the pixel in developer mode as described here: https://ads.tiktok.com/help/article?aid=10021
Google Ads conversion type

Setup instruction ↑ Back to top

Create a TikTok Pixel ↑ Back to top

  1. Open the TikTok Ads Manager and in the menu click Assets > Event
  2. Select Manage under Web Events
  3. Click Set Up Web Events
  4. Select TikTok Pixel as your connection method, then Next.Google Ads conversion type
  5. Give your pixel a name
    • We recommend the pixel name corresponds to the website or domain name. Maximum character length is 128 characters, including spaces.
  6. Select Manually Install Pixel Code, then NextGoogle Ads conversion type
  7. As Event Setup Mode choose Developer Mode, then NextGoogle Ads conversion type

Get the TikTok pixel ID and set it up in the Pixel Manager ↑ Back to top

  1. Open the TikTok Ads Manager
  2. In the menu choose > Assets > Events
  3. Choose to manage Web EventsGoogle Ads conversion type
  4. Copy the TikTok pixel ID and paste it into the Pixel ManagerGoogle Ads conversion type
  5. Done. You are ready. The Pixel Manager will now send e-commerce events to the TikTok advertising platform.


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