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  2. Pixel Manager Pro for WooCommerce /
  3. PMW Plugin Configuration /
  4. TikTok

TikTok

INFO

In order for TikTok to process e-commerce events, you need to create the pixel in developer mode as described here: https://ads.tiktok.com/help/article?aid=10021
Google Ads conversion type

Setup instruction​

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Create a TikTok Pixel​

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  1. Open the TikTok Ads Manager and in the menu click Assets > Event
  2. Select Manage under Web Events
  3. Click Set Up Web Events
  4. Select TikTok Pixel as your connection method, then Next.Google Ads conversion type
  5. Give your pixel a name
    • We recommend the pixel name corresponds to the website or domain name. Maximum character length is 128 characters, including spaces.
  6. Select Manually Install Pixel Code, then NextGoogle Ads conversion type
  7. As Event Setup Mode choose Developer Mode, then NextGoogle Ads conversion type

Get the TikTok pixel ID and set it up in the Pixel Manager​

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  1. Open the TikTok Ads Manager
  2. In the menu choose > Assets > Events
  3. Choose to manage Web EventsGoogle Ads conversion type
  4. Copy the TikTok pixel ID and paste it into the Pixel ManagerGoogle Ads conversion type
  5. Done. You are ready. The Pixel Manager will now send e-commerce events to the TikTok advertising platform.

TikTok Events API

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NOTE

Available from version 1.27.0, only for users of the premium version

The Pixel Manager fully supports the TikTok Events API with browser and server event deduplication.

Access Token​

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The TikTok Ads Manager account Admin or Operator can generate an access token directly under the pixel Settings tab.

Steps:

  1. In TikTok Ads Manager, navigate to Assets > Events, and click Manage in the Web Events section.
  2. Find the pixel object that you want to use for reporting events, and click its name to view its settings. If you need to create a new pixel object, remember to select Manually install pixel code and Developer Mode.
  3. In the Settings tab, click Generate Access Token. The token will be generated immediately. You can then copy the access token and paste it into the Pixel Manager and start to make API requests.
TikTok Events API access token

Process Anonymous Hits​

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The Pixel Manager doesn’t send an Event API hit if a visitor is blocking the TikTok pixel. If you enable this setting the Pixel Manager will send an anonymized Event API hit to TikTok. It will generate a random ttp ID, and then send the event to TikTok.

TikTok Advanced Matching​

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When this option is enabled, the Pixel Manager will additionally send several visitor identifiers to TikTok, such as IP address and email. It is optional and will increase the likelihood that TikTok will match the hit to an existing TikTok user profile. For security reasons the Pixel Manager will hash the data where possible.

Make sure that enabling this option adheres to your local regulation.

TikTok Pixel Helper​

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You can get the TikTok Pixel Helper from the Chrome web store: TikTok Pixel Helper

It will help you to verify that the pixel fires correctly.

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