The Customers report shows who buys from your store, where they are located, when they registered or were last active, and how much they have spent. Go to WooCommerce > Customers to open it.

The report includes registered customers and guests. When a guest places multiple orders with the same email address, WooCommerce associates those orders with the same customer record.
Choose a customer view
↑ Back to topOpen the Show menu to switch between:
- All Customers lists all customer records.
- Single Customer limits the report to one selected customer.
- Advanced filters lets you combine multiple conditions.
Use advanced filters
↑ Back to topAdvanced filters can match All conditions or Any condition. Available filters include:
- Average order value (AOV)
- Country or region
- Last active date
- Name
- Number of orders
- Registration date
- Total spend
- Username
Filters such as name, username, country or region, and email select specific matching customer records. Use the search field above the table when you need a partial match on a customer name.
Read the customer table
↑ Back to topThe table includes the customer’s name, username, last active date, registration date, email address, order count, total spend, average order value, and location. Select a sortable column heading to change the order. The summary beneath the table shows the customer count, average orders, average lifetime spend, and average order value for the current view.
Select a registered customer’s name to open their WordPress user profile. Selecting an email address opens your device’s default email application.