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  2. Consent Mode Banner PRO

Consent Mode Banner PRO

Consent Mode Banner PRO is a lightweight (~3kB) Consent/Cookies Banner compatible with Google Consent Mode (GTM & Google Tags). No account or subscription is needed; all required JS and CSS are self-hosted.


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Install and Activate the plugin from the main WP Admin Plugins section.


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Customise main content

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Navigate to Settings > Consent Mode Banner. Use the first screen to customize the main content of the banner.

During initial configuration, it is handy to select Enable only for admins. option. It allows the preview of the Consent Mode Banner without deploying it to all users.

The banner consists of two views:

  • Modal/Bar – the first view that has a description and three possible buttons:
    • Accept – grants all consent types
    • Settings – opens settings view
    • Reject – denies all consent types except required
  • Settings – view where users can select consent types individually and read detailed descriptions. It contains separate description and following buttons:
    • Accept – grants all consent types
    • Save – save preferences as selected on the settings view
    • Close – closes settings view without saving preferences
    • Reject – denies all consent types except required

Each description field accept simple Markdown syntax:

  • link – [Link Text](https://link-url.com)
  • bold – **text**
  • italic – *text*

Buttons can be hidden by removing their text.

Optional – Google Tag Manager snippets

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The second section of the main settings view allows to optionally install Google Tag Manager JS snippets. It is useful when integrating GTM, but can be skipped if:

  • you are not using Google Tag Manager using direct integrations for GA4 or Google Ads
  • you are already installed GTM using other plugin or directly in the WP theme source code

Consent Types

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Consent types are related to the purpose of 3rd party tools using cookies and other tracking technologies. They explain reasons why certain user’s data is being processed. Each consent type is an entry in a table, and it will be visible in the settings page of the consent mode banner. For each consent type you can specify:

  • Consent Type – This is the internal name of the consent type, and it will be passed to dataLayer and to Google Consent Mode API. As per Google Consent Mode documentation, these are standard values:
    • ad_storage
    • ad_user_data
    • ad_personalization
    • analytics_storage
    • functionality_storage
    • personalization_storage
    • security_storage
  • Title – user-facing name of the consent type
  • Description – explanation of what given consent type is related to. Supports basic Markdown syntax.
  • Default – defines what should be the default state for the consent type. It can be one of the following
    • granted
    • denied
    • required – if set as required, this consent type cannot be set to denied by user interaction
  • Additional Types – a comma-separated list of one or more consent types that will be tied to the main consent type. E.g. consent type is ad_storage and additional types are set to ad_user_data,ad_personalization when user selects ad_storage as granted, it will mark all 3 consent types as granted.

Adjust Styling

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The Consent Mode Banner styling is very lightweight and in most cases it should inherit and pick up global styles of the WP/Woo Theme, but if there is a need to adjust it’s look a separate text field allows to pass custom CSS rules.

For example, you can style the buttons look using the following CSS selectors:

  • .consent-banner-button – all buttons
  • .consent-banner-button[href=”#accept”] – only accept button (be aware that in certain regions, making the “accept all” button more visible, then other buttons may not be allowed)
  • .consent-banner-button[href=”#accept”]:hover – hover state


.consent-banner-button {
  color: #454545; /* color of buttons text */
  background-color: #333333; /* color of buttons background */
  border-color: #222222; /* color of buttons outline */

Enable Banner

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Finally, when all settings are done, and you are comfortable with the content and look of the consent mode banner, you can enable it for all users, ensuring both settings are unchecked:

  • Disable?
  • Enable only for admins?


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Consent Settings / Withdrawal

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Once user provides their consent preferences the Consent Mode Banner won’t be visible anymore. In most cases, you would need to allow users to modify their consent preferences afterward.

In order to do so, you can add a basic link anywhere on the page which will open the consent banner settings view again. Here is the link example:

<a href="#consent-banner-settings">Consent Preferences</a>

You can modify the link text, but ensure the “href” param equals or ends with “#consent-banner-settings”. Here is an example how to add it to a default WordPress footer:

Google Tag Manager

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Google Consent Mode works out-of-the-box with Google Tags:

  • Google Analytics 4
  • Google Ads

It means the Content Mode Banner will work with those integrations when they are integrated directly via native plugins or using Google Tag Manager.

For other tags such as Facebook Pixel ensure correct Consent Checks are specified in Google Tag Manager Workspace.

Deploy Consent Mode Banner before GTM changes

When specifying additional consent checks on any GTM tag, ensure Consent Mode Banner is running and enabled before publishing changes in GTM. Otherwise, affected tags will never fire.

Cookies Deletion

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This version of the Content Mode Banner has built-in cookies deletion feature that kicks in when user withdraw their initial consent. In this case the banner will try to match GA4, Google Ads, Facebook, Pinterest and TikTok cookies and delete them to reflect new choice of the user.