Dynamic Remarketing

General Information

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In order for the dynamic remarketing to work, you need to either upload your products into the platform catalog (Google Merchant Center for Google Ads, Meta (Facebook) Catalog for Facebook, etc.) Google Merchant Center, or upload a custom business feed into your Google Ads account.


We strongly recommend uploading the products with post ID as an identifier. Using the SKU can lead to much more issues and more difficult situations to debug.

  1. Go the the Dynamic Remarketing tab of the plugin and enable Dynamic Remarketing
  2. Check your Product Identifier setting and adjust if necessary. The product identifier must match the product identifiers that have been uploaded to the Google Merchant Center.
  3. The output for variations is enabled by default. This requires that you upload the product variations with your product feed as well, including the item_group_id. Depending on the feed plugin you use, this might be enabled or disabled by default. So make sure to double check. We recommend to include the variations into the upload.

Google Ads

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There are several ways to upload your products to the Google Merchant Center. The easiest one is to use a feed plugin. So far, we can recommend the following two:

Google Merchant Center Feed​

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Custom Business Feed​

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For countries where the Google Merchant Center is not available, you can upload your product using a custom business feed. Create a feed.

You will also need to set the Google Business Vertical to ‘custom’.

Setting Up Dynamic Remarketing Audiences in Google Ads​

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Within Google Ads, navigate to Shared Library > Audience Manager > Audience Sources.

1. Click on Setup Tag.

2. Configure basic settings.

3. Finish setup.

After finishing the setup, Google Ads will automatically create four new dynamic remarketing audiences.