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  2. Pure Fashion

Pure Fashion

Thank you for choosing Pure Fashion and WooCommerce to power your E-Commerce store.


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The fastest way to install Pure Fashion is through the WordPress administration dashboard.

  1. Go toAppearance > Themes > Add New / Upload Theme
  2. Upload the pure-fashion.zip file you have downloaded from WooCommerce.com
  3. Activate as you would any other WordPress theme then proceed with the Setup and Configuration.

To install Pure Fashion manually:

  1. Download the latest version of Pure Fashion from WooCommerce.com
  2. Upload the extracted folder to the /wp-content/themes/ dir on your server via FTP.
  3. Activate Pure Fashion from the Appearance > Themes screen in your dashboard.

More info at Using Themes.

Setup And Configuration

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Before proceeding with the install process, please make sure that the WooCommerce is installed.

After activating your theme, please navigate to Appearance > Pure Fashion:

Afterward, please click on the Demo Content Import tab. Clicking on the “Import Options” will bring the import panel.


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Your customization settings are inside Appearance > Customize > Pure Fashion.

Logo & Favicon

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You can change your logo from Appearance > Customize > Site Identity


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There are 2 menu areas on Pure Fashion. You can assign your menus from Appearance > Menus.

  1. Primary Menu: Located on the left on desktop screens and available inside Mobile Menu.
  2. Secondary menu: Located on the right on desktop screens and available inside Mobile Menu.

Shop Filters & Sidebar

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The shop sidebar uses widgets assigned to the Shop Sidebar inside Appearance > Widgets.


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Your footer is divided into columns. The number of columns can be adjusted from Appearance > Customize > Pure Fashion > Footer:

Each column gets its content from the same Footer Sidebars inside Appearance > Widgets:


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Sub-Footer can be toggled and it’s content modified from Appearance  > Customize > Pure Fashion > Sub-Footer:

Video Products

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You can easily add Videos to your products on Pure Fashion. They will look like this and display YouTube and Vimeo videos inside a lightbox.

To accomplish this, please go to Edit Product Screen and fill out the Video URL inside Product Data > Pure Fashion:

Social Sharing in Blog Posts and Products

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Social sharing in Pure Fashion uses the JetPack plugin’s sharing features, which can be configured from the below screen:

Thanks for using Premium WordPress Themes by Fuel Themes.