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SEO Product Filter for WooCommerce


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  1. Download the .zip file from your WooCommerce Account.
  2. On your WordPress Dashboard, go to Plugins > Add New and click Upload Plugin  – choose the .zip file you have downloaded.
  3. Proceed to install and activate the extension.

For additional information see also Install and Activate Plugins/Extensions.


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Premmerce Filter widget

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To add the product filter widget to the store page, go to Appearance > Widgets >  Add Block and select Premmerce filter:

You can customize the appearance of the filter by choosing a custom style:

You can also try a preset widget by selecting Premmerce in the dropdown.

Premmerce Active Filters widget

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The Premmerce active filter widget contains all active filters (attributes, prices and brands). To add to the store page,  go to Appearance > Widgets >  Add Block and select Premmerce active filters:

Managing SEO Product Filters

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The following tabs are available within Premmerce > SEO Product filter: 

  • Attributes – filter elements settings
  • Settings – general filter settings
  • Permalinks – filter permalink settings
  • SEO Rules – adding SEO rules
  • Cache – managing the filter cache


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In this tab, you can setup the content and display of the Premmerce Filter widget.

Setting up the attributes display in the filter:

To hide or display an attribute in the filter, select/deselect the icon in the ‘Visibility’ column.

Setting up the attributes field type in the filter

To set the field type for each filter attribute:

  1. In the row of the attribute, click the dropdown list under the ‘Field type’ column.
  2. Choose the desired display type and your selection will be automatically saved.

Choosing the attributes display type in the filter

Choose from 4 options, Default, Dropdown, Scroll, Scroll + DropDown, Hoverable Dropdown:

  1. In the row of the attribute, click the dropdown list under the ‘Display as’ column.
  2. Choose the desired display type and your selection will be automatically saved.

Changing the attributes display order in the filter

To adjust the order in which attributes are displayed, drag and drop the attribute to the position using the position change button (as highlighted below in the screenshot). The changes are automatically saved: If you need to change the order of the attribute terms in the filter, you can do so by navigating to Product > Attributes >  and going to the ‘Configure terms’ page.

Additional field types:


To assign a color to the attribute terms, click ‘Setup colors’: After the changes have been made, click ‘Save’.


To assign images to the attribute terms, click ‘Setup images’ and select desired image from the Media Library or upload a new one:

After the changes have been made, click ‘Save’.


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In this tab, you can customize the filter settings.

Within the Behavior section, you can choose to display additional filters as displayed below:

Within the Show filter on pages section, you can select the filter widget to display on store pages:

Within the Taxonomies section, you can add additional taxonomies to the filter:

Within the AJAX section, you can activate deferred widget loading, AJAX, and choose Ajax Strategy:

Within the Styles section, you can add custom CSS code for filter widgets.

After making your selections, click Save Changes. 

How to use Shortcodes

[premmerce_filter] – for showing main Premmerce Filter (Product attributes filter)
[premmerce_active_filters] – for showing main Premmerce active filters (Product attributes active filters)
Please note: Shortcodes can be applied only on WooCommerce pages (shop, tags etc)

Filter shortcode example:

[premmerce_filter style=”custom” bg_color=”#fff” add_border=”on” border_color=”#000″ bold_title=”on”]

Filter shortcode example with all attributes:

[premmerce_filter style=”custom” bg_color=”#fff” add_border=”on” border_color=”#000″ bold_title=”on” title_appearance=”uppercase” price_input_bg=”#fff” price_input_text=”#000″ price_slider_range=”#000″ price_slider_handle=”#000″ checkbox_appearance=”0″ title_size=”14″ title_color=”#000″ terms_title_size=”14″ terms_title_color=”#000″ checkbox_color=”#000″ checkbox_border_color=”#000″]

Filter Shortcode Attributes:

style=”custom” Filter style. Can be defaultpremmercecustom.
All other attributes you can use after adding style="custom" attribute.
bg_color=”#fff” Filter Background color
add_border=”on” Filter Border
border_color=”#000″ Filter Border Color
bold_title=”on” Make filter title bold
title_appearance=”uppercase” Make title text uppercase or default
price_input_bg=”#fff” Filter Price Input Background
price_input_text=”#000″ Filter Price Input Color
price_slider_range=”#000″ Filter Price Slider Range Color
price_slider_handle=”#000″ Filter Price Slider Handle Color
checkbox_appearance=”0″ Choose Checkbox Appearance:
title_size=”14″ Titles Font Size
title_color=”#000″ Titles Color
terms_title_size=”14″ Terms Titles Font Size
terms_title_color=”#000″ Terms Titles Color
checkbox_color=”#000″ Checkbox/Radio Color
checkbox_border_color=”#000″ Checkbox/Radio Border Color


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When the ‘Use permalinks’ option is enabled, instead of GET parameters, the Clean URL will be formed during the filtering process.

Before activation:


After activation:


Also, on this page, you can specify prefixes and a separator to form the Clean URL of filtering.

 SEO Rules

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On this tab, you can setup rules to add metadata to separate landing pages with active filter values or generate rules for product categories.

Adding a New Rule

  1. Select the category.
  2. Select the taxonomy (attribute or brand).
  3. Select the taxonomy term.
  4. Fill in the necessary metadata (each field has buttons that add your store variable values: Category name, Category description, Attributes, Brands, Min price, Max price, Number of products).
  5. Click ‘Add new rule.’

Rules Generation

“Click Generate Rules” within the ‘SEO Rules’ tab.

Follow the steps below:

  1. Select the categories for which you need to generate the rules.
  2. Select the taxonomies.
  3. Fill in the necessary metadata (each field has buttons that add your store variable values: Category name, Category description, Attributes, Brands, Min price, Max price, Number of products).
  4. Click ‘Generate.”
  5. The rules will then be generated.

Please note:

If you select taxonomies in the same field, the rules for the categories will be generated according to the principle: ‘category’ – ‘term of one attribute’.

If you need a combination of several attribute terms, add the additional taxonomy field and select the needed attribute. In this case, the rules will be generated by the rule: ‘category’ – ‘term of one attribute’ – ‘term of the second attribute.’ All possible combinations of taxonomy terms will be generated.

Yoast SEO XML Sitemap

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If you’ve installed and activated the Yoast SEO plugin, and the XML Sitemap has been activated, then all the added and generated rules (only those listed in the SEO Rules tab) will be automatically added to the XML Sitemap:


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