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  3. WooCommerce Brands

WooCommerce Brands

WooCommerce Brands allows you to create brands for your shop, with a name, description and image assigned to each.

Installation ↑ Back to top

  1. Download the .zip file from your WooCommerce.com account.
  2. Go to: WordPress Admin > Plugins > Add New and Upload Plugin with the file you downloaded with Choose File.
  3. Install Now and Activate the extension.

More information at: Install and Activate Plugins/Extensions.

Setup and configuration ↑ Back to top

Creating brands ↑ Back to top

To start adding brands:

  1. Go to: WooCommerce > Products > Brands. The interface looks and works similar to adding categories and tags — the form on the left lets you add a brand, which are then displayed on the right.
    WooCommerce Brands - Products - Brands
  2. Enter a Name and Description. Image is optional. Brands can be hierarchical, specifying a ‘parent’ with ‘child’ brands under it.
  3. Select Add New Brand to save.

Editing and deleting brands ↑ Back to top

Modify Brands by hovering over the Name and click Edit or Delete. Brands may also be re-ordered by dragging and dropping.

WooCommerce Brands - List

Assigning a brand to a product ↑ Back to top

Assigning brands to products is the same process as adding categories and tags.

  1. Go to: WooCommerce > Products.
  2. Select a product to assign a brand.
  3. Find the Brands box in the right sidebar.
  4. Tick the box of brands you wish to assign to the product.
  5. Update or Publish to save changes.
Assign brand
Assign brand(s)

Shortcode reference ↑ Back to top

To display the brands, you can use Shortcodes. Shortcodes are ways to call in complicated code, giving you many options with only a few keystrokes.

To use a shortcode, copy the text starting with “[” and ending with “]”, then paste into your editor. As an example, [product_brand] shows a brand’s image on the single product page.

Note: We are unable to provide support for customizations under our Support Policy. If you are unfamiliar with shortcodes/templates and resolving potential conflicts, select a WooExpert or Developer  for assistance.

Available shortcodes ↑ Back to top

Product brand

Shows a single brand’s image with a link to its archive page. This only works on single product pages, not on posts or other WordPress pages. Note that showing brands on the single page with this shortcode will only pull 1 brand and not all.

      'width' => '64px',
      'height' => '64px',
      'class' => 'aligncenter'

Example Shortcode:

[product_brand class="alignright"]

Brand products

Show all products in a certain brand.

      'per_page' => '12',
      'columns' => '4',
      'orderby' => 'title',
      'order' => 'asc',
      'category' => 'boots,sandals',

Example Shortcode:

[brand_products brand="hiro-shoes" per_page="12" columns="4"]

Product brand list

Shows an A-Z index of all brands with links to their archive pages.

      'show_top_links' => 'true',
      'show_empty_brands' => 'false'

Example Shortcode:

[product_brand_list show_empty_brands="true"]

Product brand thumbnails

Shows a list of all product brand thumbnails with links to their archives.

      'columns' => '12',
      'show_empty' => 'true',
      'orderby' => 'name',
      'exclude' => '2,5,8', // Category IDs to exclude
      'number' => '' // Number of brands to show.

Example Shortcode:

[product_brand_thumbnails number="12" show_empty="false"]

Advanced usage ↑ Back to top

To get the shortcode to display on multiple product pages, you would want to add it into a template or onto a hook using the do_shortcode function, as seen here:

echo do_shortcode('[product_brand width="64px" height="64px" class="alignright"]')

Adding a brand image to the product page ↑ Back to top

In some situations, you may want to display the brand image associated with the product in your product page, as shown below:

Set to align right, 64px by 64px
Set to align right, 64px by 64px

There are two ways to implement this, either on a single product basis or applying to all products.

To apply to a Single Product

In the product’s body area, you can add the shortcode

[product_brand width="64px" height="64px" class="alignright"]

In that example, it would link to the brand of the product, establish the width and height in pixels (each 64), and align it to the right side. The ‘class’ field isn’t required – it’s by default set to ‘aligncenter’, but you can do left or right as well.

To apply to All Products

First, ensure that you’re making edits in a child theme.

This allows you to customize content without the risk of an update removing your work. To learn more about how to customize a child theme, visit our child theme tutorial, or read more about how child themes at the WordPress Codex.

In your child theme, go to the functions.php file and add the following snippet:

View on Github

You can also add in this snippet using a plugin like Code Snippets.

This gives us the following logo positioning, which is displayed on all product pages and changes dynamically to fit the brand:

Placed in the `short-description.php` file.

Widgets ↑ Back to top

To learn more about how to add the Brands Widgets listed below to your site, you can refer Widgets included with WooCommerce.

Brand description ↑ Back to top

This widget shows the description for the currently viewed brand archive.

WooCommerce Brand Description

Brand nav ↑ Back to top

This widget provides layered navigation for products based on brand. This widget works together with other layered-navigation WooCommerce widgets and can be used accordingly.

WooCommerce Brands Layered Nav Widget

Brand thumbnails ↑ Back to top

This widget lists brands with thumbnails.

WooCommerce Brand Thumbnails

REST API support ↑ Back to top

Version 1.5+ supports the REST API

View on Github

Frequently Asked Questions ↑ Back to top

Note: We are unable to provide support for customizations under our Support Policy. If you are unfamiliar with code/templates and resolving potential conflicts, select a WooExpert or Developer  for assistance.

How do I order the brands on the front end as showcased on the Admin Panel? ↑ Back to top

In your theme’s functions.php file, add:

View on Github

Brand thumbnails will then be organized in the same order that they appear in the backend.

How do I change the slug for brand archives? ↑ Back to top

Each brand has its own archive, viewable at http://domain.com/brand/brand-slug/. The brand section of the above URL structure can be adjusted by adding the following snippet to your theme’s functions.php file, or to your custom functionality plugin:

View on Github

Go to Settings > Permalinks and re-save after adding the above code snippet. This ensures your permalinks are refreshed and ready to go, using the new brand slug.

How do I display product brands in my product page URLs? ↑ Back to top

To display a product’s brand in the product’s URL, visit Settings > Permalinks and add %product_brand%, as desired, to your Product Permalink setting. Note: %product_brand% requires shop as a base: /shop/%product_brand%

How do I import brand information from a CSV file? ↑ Back to top

The product import/export feature built into WooCommerce does not yet have feature parity with the Product CSV Import Suite extension as it currently only handles default fields + meta fields while brands are stored in taxonomies.

As such, the Product CSV Import Suite is the tool for the job. You’ll need to add a column with the heading tax:product_brand to the CSV file with the brand names in that column so that the brand information is tied to your products.

With the following code snippet you’ll want to find the page ID of your own Brands parent page and replace it with the appropriate page ID. In our example we used a page with the ID of 14, but change it to your own. Add this to your child theme’s functions.php file, or to your custom functionality plugin:

function wc_custom_brands_breadcrumb( $crumbs, $breadcrumb ){

   // The ID for the page that you want to act as the brands top archive
   $page_url = get_the_permalink(14);

   foreach( $crumbs as $key => $crumb ){
      if( $crumb[0] === __('Brands') ) {
         $crumbs[$key][1] = $page_url;

   return $crumbs;
add_filter( 'woocommerce_get_breadcrumb', 'wc_custom_brands_breadcrumb', 20, 2 );

Questions and Feedback ↑ Back to top

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