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Google

Enhanced Conversions

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INFO

This is a feature only available for users of the Pro version. Get the Pro version here.

INFO

The diagnostics report in Google is delayed. If it shows one or several warnings, please wait a few days, sometimes up to two weeks, and recheck before contacting our support.

Enhanced Conversions is a feature that can improve the accuracy of your conversion measurement. It supplements your existing conversion tags by sending hashed first-party conversion data from your shop in a privacy-safe way.

Setup

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Setup instructions:

  1. Enable Google Enhanced Conversions in the Pixel Manager.
  1. Activate Enhanced Conversions in your Google account.

This can be done either in Google Ads and/or GA4.

A. Activation in GA4: https://support.google.com/analytics/answer/14078702

B. Activation in Google Ads: https://support.google.com/google-ads/answer/9888656

INFO

You’ll find more info from Google about Enhanced Conversions herehere and here.

Validate your implementation

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To verify if your enhanced conversions implementation is working correctly, navigate to your conversion page (you may have to complete a test order to do this), and follow these steps.

  1. Right click on your web page.
  2. Select Inspect.
  3. Select the Network tab.
  4. Enter your conversion ID or conversion label into the search bar.
  5. Find the network request that’s going to “googleadservices.com/pagead/conversion/” (or “google.com/pagead/1p-conversion/” on some browsers).
  6. In the Headers part of the Network request, scroll to “Query String Parameters”. Here, you should find that there is a parameter “em” with a hashed string as the value. If you see the “em” parameter, this means that the enhanced conversions tag is correctly picking up and hashing the enhanced_conversion_data object.