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Newsletter Subscription

Newsletter Subscription integrates your store with your favorite newsletter provider to allow subscribing your customers to a newsletter during checkout, in the registration form, or anywhere on your site thanks to a subscription widget.

Additionally, it includes a dashboard widget that displays recent subscriber activity without leaving your store.

Supported providers:

  • ActiveTrail
  • Campaign Monitor
  • MailChimp
  • MailerLite
  • MailPoet 2 and 3
  • Sendgrid

Do you miss any providers? Contact our support team and let us know.

Requirements ↑ Back to top

  • WooCommerce 3.0 or higher.
  • An account of the selected provider.

Installation ↑ Back to top

  1. Download the .zip file from your WooCommerce.com account.
  2. Go to: WordPress Admin > Plugins > Add New to upload the file you downloaded.
  3. Activate the extension.

More information at Installing and Managing Plugins.

Setup and Configuration ↑ Back to top

Once the extension is activated,  it’s time to configure it. Go to “WooCommerce > Settings > Newsletter” and select a service provider.

Choose a provider for your newsletter subscription
Choose a provider for your newsletter subscription

Depending on the selected provider, different credential fields will appear.

If you select MailPoet as the service provider, be sure you have installed the MailPoet plugin in your store.

Enter the credentials and click on “Save changes“. The form will be updated with new fields.

Provider settings ↑ Back to top

The first section of the form is for handling the options related to the selected service provider.

Newsletter subscription provider settings
Provider settings

You can see the fields from the previous step here. These fields are disabled, but they are useful to check the entered credentials for the service provider are correct.

The next setting is for selecting the list where the customers will be subscribed during checkout and registration. If the selector is empty, go to the dashboard of your service provider and create a new list.

Besides, you can find the “Double Opt-in” option. This field is only available for MailChimp, and as its name says, it enables or disables the double confirmation to subscribe the customer to your newsletter.

Finally, we have a button to disconnect our service provider and back to the first step.

Note: For security reasons, when you disconnect your service provider, its credentials are removed from the database. The rest of the settings like the selected list keep untouched.

Subscription settings ↑ Back to top

In this section, you can find options that are common to all providers.

Newsletter subscription settings

The options are the following:

Subscribe checkbox label

The label used for the checkbox field. If you leave this field empty, the default value will be used. Default: Subscribe to our newsletter.

Default checkbox status

Defines the default status for the checkbox used for subscribing the customers to the newsletter. Default Un-checked.

Important: Be careful with your country’s law. For example, marking the field by default is not allowed in the European Union countries.

Checkout location

Sets where the subscription checkbox will be displayed on the checkout page.

Default is after the Terms and Conditions.

Subscribe on order statuses

By default, customers will be subscribed to the newsletter immediately after they complete the purchase. Optionally, you can postpone this action until the order reaches a specific status. E.g. Processing or Completed.

Usage ↑ Back to top

In checkout ↑ Back to top

In the checkout form, you will get a checkbox asking the customer to subscribe to your newsletter:

Subscribe to the newsletter during checkout
Subscribe to the newsletter during checkout

Customers can check the box and when they place the order they will be subscribed.

On register ↑ Back to top

When your customers register into your store is also a great opportunity to ask them to subscribe to your newsletter.

Subscribe to the newsletter in the register form
Subscribe to the newsletter in the register form

Note: To allow customers registration from the “My Account” page, enable the option “WooCommerce > Settings > Accounts & Privacy > Account creation“.

Widgets ↑ Back to top

The extension includes a new widget called “WooCommerce Subscribe to Newsletter” which can be configured to subscribe the customers to the list of your choosing:

Newsletter subscription widget
Newsletter subscription widget

Note: To learn more about the WordPress widgets and how to add them to your site, please, visit this article.

The widget includes some settings to customize the title, message, and fields to display in the frontend form. It also allows you to select a different subscription list from the global setting.

Configure the newsletter subscription widget

Moreover, you can have multiple subscription widgets in different sidebars to subscribe customers to a different list depending on the page they are viewing.

Note: All widget texts, including labels, placeholders, etc. can be customized updating their translation for the current language. To translate these texts, we recommend you use a translation plugin like Loco Translate.

Dashboard Stats ↑ Back to top

On the WordPress dashboard, admin users will see subscription stats for the newsletter:

Newsletter subscription dashboard widget
Subscription stats

Note: The stats parameters may vary depending on the selected provider.

Points and Rewards ↑ Back to top

If you are using the extension WooCommerce Points and Rewards, we have goods news for you. Newsletter Subscription is compatible with it. That means you can reward your customer for subscribing to your newsletter. Just go to the section “WooCommerce > Points & Rewards > Settings > Points earned for actions” and set a number of points for the option “Points earned for newsletter signup“.

Rewarded points for subscribing to the newsletter
Rewarded points for subscribing to the newsletter

Troubleshooting ↑ Back to top

Failed to subscribe an email in Mailchimp ↑ Back to top

In case when trying to subscribe to a customer you receive an error that contains this information: [{“field”: “X”, “message”: “Enter a value”} where X can be FNAME, PHONE, etc, it is because Mailchimp is not receiving the value X and it will be marked as required.

Check your configuration in the Mailchimp dashboard Audience > Preferences Center > Settings > Audience fields and Check your X tag. The X field may be marked as required.

Questions and Feedback ↑ Back to top

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Already purchased and need some assistance? Get in touch with a Happiness Engineer via the Help Desk.

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