Affiliate For WooCommerce

Affiliate For WooCommerce helps add and manage affiliates and track performance from a single place – commissions, sales, payout, leaderboard, etc. Earn money without hard work. Increase your brand outreach, and get potential customers.

Installation

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Download the .zip file of the Affiliate for WooCommerce plugin from your Woo account.
Go to WordPress Admin > Plugins > Add New and upload the file you downloaded.
Activate the plugin.

More information at: Installing and Managing Plugins.

Enable plugin updates

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Follow this doc to manage and enable plugin updates for Affiliate For WooCommerce.

You can also install/update manually by following the steps mentioned here. No plugin data will be lost during this.

View our changelog.

Demo

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Want to try/test the plugin before purchasing? Test it on our live demo:

Onboarding: Setup and Configuration

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Upon activating the plugin for the first time, the onboarding process will guide you through the initial setup of the plugin. Please refer to the Onboarding Guide.

Affiliate for WooCommerce Settings

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You can configure various settings of the plugin from WordPress admin > WooCommerce > Settings > Affiliate.

Visit here to learn more about all the settings.

How to make a user an affiliate?

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There are three ways to make users as affiliates:

By individual user

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Go to WordPress admin > Users > All users (learn more).
Search for the user you want to make an affiliate.
Click on the Edit link for the user.
Under the Affiliate For WooCommerce settings section, check the box next to Is affiliate?.
Click Update user to save the changes.

By user role

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You can make users of any user role as affiliates by following these steps:

Go to WooCommerce > Settings > Affiliate > General.
In the Affiliate user roles setting, select the user roles.
Click Save Changes.

By registration form

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You can allow users to sign up as affiliates via the affiliate registration form. Simply add the [afwc_registration_form] shortcode to any page or post, and the affiliate registration form will appear.

You can also build a custom affiliate registration form with Elementor Form Builder or Contact Form 7.

Learn more: Create an affiliate registration form to let users sign up for your affiliate program.

Affiliate dashboard

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By default, affiliates can log in from the My Account page on your site, and access their dashboard from the Affiliate tab. Read FAQ 1 for more information on how it works.

If you are using a custom affiliate dashboard page, it will show a login form where affiliates can log in and access their dashboard.

How to show the affiliate dashboard on a custom page?

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To show this affiliate dashboard on a custom page, simply add the shortcode [afwc_dashboard] to the page, and publish it.

Then, go to WordPress admin > WooCommerce > Settings > Affiliate’s Account and select the page in the Custom page for affiliate dashboard setting.

Different tabs of the affiliate dashboard

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Reports

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Affiliates can view different records, and various performance metrics on their dashboard.

It will show data on how much traffic and referrals an affiliate has sent along with a few KPIs (Read FAQ 2 for more information).

KPIs

Visitors: Number of people who visited through the affiliate’s referrals.
Customers: The number of customers who purchased via affiliate’s referral.
Conversion: Conversion rate for the affiliate based on visitors turned customers.
Revenue: Total revenue earned by the store from affiliate’s referrals.
Gross Commission: Total revenue earned by the affiliate along with the number of orders.
Net Commission: Total revenue the affiliate is eligible for payout along with the number of orders less any amounts for discounts, refunds, reversals, and Taxes.
Paid Commissions: The amount of commission paid to the affiliate.
Unpaid Commissions: The amount of commission is not yet paid to the affiliate.

Recent Visits

This shows a list of 5 recent visits via affiliate referral. To view all the visit records, click on View all.

This shows the following details of the visit:

Datetime – The exact date and time of the visit (in the site’s timezone).
Medium – The source of the referral (referral link/referral coupon).
Landing URL – The first page the visitor landed on.
Converted – Indicates whether the visitor completed a purchase. It shows a green tick mark when converted (made a purchase), and shows a red cross if it did not.
User Agent
1. Device type (desktop, mobile – shown with an icon)
2. Browser (e.g., Chrome, Safari, Firefox)
3. Operating System (e.g., macOS, Windows, Android, iOS)
4. Country (shown with the country flag)

Recent Referrals

This shows a list of 5 recent referral records. To view all the referral records, click on View all.

The shows the Date, Order ID, Commission amount, Payout status (i.e., Paid/Unpaid/Rejected), and the Campaign ID through which the order was received (if applicable).

Add customer information

By default, referrals don’t show the name of the customer who placed the order via referral.

If you want to add this information, add the following custom code on your site (Read this to know how to safely add custom code to your site):

Note – make sure you are using the latest version of the plugin.

add_filter( 'afwc_account_show_customer_column', 'sa_show_customer_name' );
function sa_show_customer_name() {
    return true;
}

Upon using the above code, the customer name will be included in the Affiliate – New Conversion Received email too, which goes to an affiliate when an order is placed using their referral link/coupon.

Top Products

This shows a list of the top 5 products sold via the affiliate’s referral. To view all the products sold, click on View all.

The includes the product name, quantity, and the amount earned from that product.

Recent Payouts

This shows a list of 5 recent payouts sent. To view the payout history, click on View all.

By default, it includes the date, paid amount, payment method used to send the payout, and notes, if any.

If the payout invoice for affiliates is enabled as explained in this doc, it will show the option to print the payout invoice too.

Profile

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Here affiliates will find all their information, like referral details (i.e., affiliate identifier, referral link, referral coupons), referral link generator, payout settings (select payout method, enter PayPal email address, connect Stripe, and more), etc.

Read FAQ 3 for more information.

Profile of affiliate user

Referral link generator

Affiliate users can generate custom affiliate links using the Referral link generator.

The affiliate just needs to enter the path of any link present on your site like pages, products, etc to generate a custom referral link and share it with their audience.

Network

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This tab is visible when the multi-tier affiliate program is enabled and the affiliate has child affiliates.

Your affiliates can view the tree of their child affiliates from here.

Campaigns

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Once your marketing campaigns are created and active, your affiliates will find the generated campaigns here.

Clicking on a campaign will show all the details of the campaign along with the promotional materials – images, banners, swipe files, etc. added within the campaign.

Affiliates can use these materials and promote your brand/products.

Learn more: How to set up affiliate campaigns with marketing assets and other resources.

You can learn more about customizing the dashboard area for affiliates from here: How to customize an affiliate’s account.

Tracking for store admin

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Store admin can see a detailed overview of each affiliate’s activity.

Admin Dashboard to view all Affiliate activity — Admin Affiliate Dashboard

How is commission status set for a referral order?

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Commission status for referral orders gets automatically set based on the order status of the referral order.

How does it work for default WooCommerce order statuses?

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Paid order statuses (Processing, Completed)
- Commission status: Unpaid.
Rejected order statuses (Refunded, Cancelled, Failed)
- Commission status: Rejected.
Pending payment order statuses (Pending, On Hold)
- Commission status: Draft (Draft commissions are ignored in KPIs until the order is paid).

Note: WooCommerce defines only paid order statuses. We grouped other statuses into Rejected and Pending payment for clarity, so it’s easier to understand how commissions are handled.

How does it work for custom order statuses?

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Paid statuses

WooCommerce provides a filter hook to define which order statuses are considered paid (using the woocommerce_order_is_paid_statuses).

If your custom order status is registered on this hook, it will behave just like Processing/Completed, and the commission status will be Unpaid.

Rejected statuses

WooCommerce doesn’t have a built-in rejected group. For this reason, our plugin has its own filter hook: afwc_rejected_order_statuses

If your custom order status is registered on this hook, it will behave just like Refunded/Cancelled/Failed, and the commission status will be Rejected.

Others

If a custom order status is not registered as paid or rejected as mentioned above, the commission status will be Draft (ignored in KPIs).

Locate, customize, and share an affiliate referral link

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How to find, customize and share an affiliate referral link

How to shorten affiliate links for free to boost CTR

Create and assign coupons to affiliates

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Create and assign tags to affiliates

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How to create and assign affiliate tags

Commission plans

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Set up a multilevel/multi-tier affiliate program

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How to set up a multi-tier affiliate program/multi-level marketing (MLM)

Lifetime commissions

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How to set up lifetime commissions

Assign/unassign an order to an affiliate

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How to assign/unassign an order to an affiliate

Commission payout

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Affiliates can set or update their default payout method anytime from their dashboard by following these steps:

Go to My Account > Affiliate > Profile tab (learn more).
Scroll to the Payout setting.
Choose a default payout method from the dropdown next to Select payout method (only the methods enabled by the store admin will appear here).
1. If you choose Stripe, follow this guide to connect your Stripe account.
2. If you choose PayPal, enter the email address of your PayPal account where payout can be received in the PayPal email address field, and click Save.
3. For other methods, simply select the option and click Save.

If automated payout is enabled for any affiliate, they will receive their payout in the method they set.

While sending a payout via any payout method manually, the default payout option will be selected by default for the affiliate (can be changed too).

How a store admin can view an affiliate’s payout method

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From Affiliate Profile:

Go to WordPress Admin > WooCommerce > Affiliates Dashboard > select an affiliate > Profile tab > see Payout Details > Payout Method.

From Pending Payouts Dashboard:

Go to WordPress Admin > WooCommerce > Affiliates > Pending Payouts to see all affiliates with unpaid commissions and their payout methods.

Payout invoice

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How to generate and print commission payout invoices

Export affiliate data to CSV

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How to export affiliate data to CSV

Search affiliates by filters

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How to search affiliates based on affiliate’s status, commission status, and tags

Affiliate landing pages

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How to create and assign affiliate landing pages

Affiliate performance summary email

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To affiliates: How to send monthly performance summary emails to affiliates
To store admin/affiliate manager: How to track affiliate program performance with monthly email summaries

Troubleshooting

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How does the Affiliate for WooCommerce plugin work with caching

Customizing Affiliate for WooCommerce

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How to override the templates

Developer Documentation

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How to guides

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How to customize (show/hide content) the affiliate’s account?

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You may want to add some information or remove some existing information from an affiliate’s account.

The plugin enables the customization of the Reports and Profile tabs for the My Account > Affiliate page. Both tab’s content can be customized through template overriding.

Visit here to learn more about template overriding.

Restrict affiliate commission for products on sale

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How to restrict affiliate commission for products on sale

How to generate terms and conditions for affiliates and share them with affiliates?

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Affiliate Program Terms and Conditions

How to promote affiliate links/referral coupons on social media?

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How to promote affiliate links on different social media such as YouTube, Instagram, Facebook, Pinterest, X/Twitter, WhatsApp, TikTok, Snapchat, etc

How to display affiliate information using merge tags?

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You can use the following merge tags to display the affiliate’s information on any posts, pages, products, affiliate campaigns, and affiliate emails:

{afwc_affiliate_name} – to show the display name of that affiliate.
{afwc_affiliate_id} – to show the affiliate’s user ID.
{afwc_affiliate_link} – to show the default referral link of that affiliate.

The information from merge tags will be visible only to affiliates when they are logged into their account.

You can even use these merge tags in affiliate landing pages.

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